Yes, it’s kicked my ass many times. But I keep coming back for more. See, I love doing crosswords and sudokus. Each advertising assignment is another puzzle to solve. I get to do it around witty, fun people. Sometimes they make my work better. Other times I do the same for them. And I love presenting great work. It’s like telling a story people want to hear. Who wouldn’t love that?

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WHERE AM I COMING FROM?

I’ve been at Chiat Day, DDB and JWT/Team Detroit/GTB. I’ve been a copywriter to ACD to creative director and back. Even VO. Traditional and digital. I’ve worked on pizza, motorcycles, cars, banks, package goods, home electronics and telecom. I’ve gone from LA to NY to Detroit and even to Qatar. The last 15 years, I’ve worked on Ford cars, trucks, vans and service. I’m just

getting started.